Graphic Media Alliance

06/11/2025

Smarter Mailing Starts Here: Insights from the 2025 Michigan Executive Leadership Summit

Fresh off the success of the 2025 Michigan Executive Leadership Summit, Graphic Media Alliance extends heartfelt thanks to Mike Maguire, Eric Howard, and Jacob Busacker from Pitney Bowes Presort Services for their insightful presentations and ongoing partnership. Their leadership and expertise helped shape a highly relevant and practical conversation on mailing optimization—a topic that continues to affect every corner of our industry.

Mike and the Pitney Bowes team went above and beyond by offering GMA members exclusive access to a series of white papers focused on postal presorting, commingling, and disaster recovery services. These resources are tailored for the unique needs of commercial printers, in-plant/corporate mailers, and college/university mail centers. These documents provide frameworks to evaluate mailing strategies based not just on postage discounts, but on broader operational efficiencies including labor, liability, and price certainty.

Partnership in Action

The relationship between GMA and Pitney Bowes continues to grow, grounded in our shared mission to deliver the most current, accurate, and practical knowledge available. Through this collaboration, GMA members gain early access to information that can significantly impact profitability, compliance, and customer satisfaction in an evolving postal landscape.

White Paper Summaries

1. Postal Optimization for Printers
   Commercial and short-run digital printers learn how to maximize margins and reduce friction in the mailstream. Key takeaways include:

• The "Print, Tray, and Walk Away" model for labor efficiency
• Commingling to offset rising postage rates
• Disaster recovery strategies that reduce service disruptions
  Postal Optimization for Printers

2. Postal Optimization for In-Plant and Corporate Mailers
   Ideal for internal production teams, this guide explores how presorting and commingling can:

• Offload complex postal requirements
• Eliminate manual bundling and Post Office delivery
• Improve uptime through national recovery networks
  Postal Optimization for In-Plant and Corporate Mailers

3. Postal Optimization for Colleges and Universities
   Focused on educational institutions, this white paper examines:

• Hybrid approaches that blend in-house and outsourced mail
• Using presort services to lower liability and free up labor
• Enhancing continuity plans in response to post-pandemic realities
  Postal Optimization for Colleges and Universities

These documents are designed to provide decision-makers with clear, actionable insights that cut through the noise and focus on measurable impact.